When most people picture “American business,” they might think of skyscrapers, corporate boardrooms, and multinational giants. But the strength of the U.S. economy doesn’t rest with Fortune 500s—it lives in small businesses.

From the family-owned construction company in your town to the local software startup with a big idea, small businesses make up 99.9% of all U.S. companies and employ nearly half of the private workforce. Don’t think of them as a pillar of the economy—they are the economy.

At Piedmont Prospecting, we see their power every day. We partner with small and mid-sized businesses across industries—helping them grow by doing what they do best: connecting with people. Because behind every sale, every partnership, and every piece of progress is one essential ingredient… and that’s a real conversation.

Small Businesses: The Engine of Growth

Small businesses are the backbone of innovation and employment. There are more than 33.2 million small businesses in the U.S., and they employ about 61.6 million Americans—roughly 46% of the private sector workforce.

Even more impressive, they account for over 70% of net new job creation since 2019. These are the companies that create opportunities, support families, and give local economies their heartbeat.

Yet despite their enormous impact, small businesses face real challenges: limited resources, stretched teams, and the ongoing pressure to compete with larger, better-funded competitors. That’s where strategic support becomes a game-changer—and where Piedmont Prospecting steps in.

Innovation and Adaptability at Work

It’s not just the number of small businesses that matters—it’s the creativity they bring to the table. Small firms produce 16 times as many patents per employee as large patenting firms, proving that innovation thrives where agility lives.

This adaptability is why small businesses survived—and even flourished—through one of the toughest economic periods in recent history. Since the pandemic, entrepreneurs have filed over five million new business applications each year, maintaining record-high levels of new business formation.

At Piedmont, we’ve seen firsthand how small businesses continue to reinvent how they connect with customers. They’re scrappy, strategic, and resilient—just like the entrepreneurs behind them. Our job is to amplify that creativity and drive consistent growth through smarter outreach, stronger pipelines, and more meaningful customer relationships.

Building the American Workforce

Small businesses employ—and they empower. They account for 39% of all private sector payroll, providing careers across every demographic and industry.

And while large corporations might dominate headlines, small businesses drive inclusivity. Women-owned businesses now make up 42.7% of all firms, reflecting a powerful rise in diversity and representation across ownership.

For many, these businesses operate at the intersection of livelihood and legacy. Piedmont Prospecting is proud to work with small business owners who pour everything they have into building something lasting. Our mission is simple: to help them keep growing, no matter what the market looks like.

The Power of Connection: Why Outreach Matters

Today, it’s easy to assume that automation and AI can replace human connection—but that’s a costly mistake, especially for small businesses.

Relationships are the lifeblood of growth. Whether you’re a roofing contractor, a software developer, or a regional supplier, your success depends on staying visible, trusted, and connected to the right people. That’s what Piedmont Prospecting helps small businesses do every day—through high-quality outbound calling, email outreach, and social campaigns designed to keep pipelines full and conversations genuine.

Because here’s the truth: small businesses don’t fail because their product isn’t good. They fail because no one knows about them. And when they have the right partner to generate awareness and open doors, everything changes.

Thriving Together

The team at Piedmont Prospecting believes in the power of people helping people. Small businesses are the foundation of the American dream—and they deserve a partner that understands the challenges of growth, not just the metrics.

Our team of U.S.-based callers and strategists helps small businesses build awareness, book meetings, and create opportunities that lead to sustainable success. When you combine entrepreneurial vision with consistent outreach, you get momentum that lasts.

If you’re a small business leader ready to grow your reach, strengthen your pipeline, and have more of the right conversations—Piedmont Prospecting is here to help. Let’s work together to ensure your business doesn’t just survive—it thrives.