The Beginner’s Guide to Business Prospecting

The Beginner’s Guide to Business Prospecting

The primary function of any sales department is to turn leads into paying customers, ultimately increasing business revenues. Before they can do that, however, there’s an even more basic step they must take, and that’s identifying who their potential customers might...
Understanding Cold Calling Metrics

Understanding Cold Calling Metrics

Cold calling is a common practice in most business settings; in fact, it’s one of the most widely used methods for generating leads and facilitating business development. Not all cold calling endeavors are created equal, however, and ensuring success means taking a...
Key Skills for B2B Business Development

Key Skills for B2B Business Development

Every small business owner hopes to see business development and growth. Of course, these things don’t happen haphazardly. They happen through a combination of strategy and skill. In fact, one of the most important things a business owner can do to ensure sustainable...
How to Get Better at Cold Calling

How to Get Better at Cold Calling

Cold calling is an essential strategy for turning cold leads into warm ones, and ultimately converting them into paying customers. The trouble is cold calling is very much a learned skill. Even the most gregarious business owners may find the prospect of cold calling...