When you’re cold calling, the senior-level executive administrator—otherwise known as the “gatekeeper”—is sometimes viewed as a hurdle to clear. But let me share a little secret: they’re not your enemy. In fact, they might just be your best shot at getting closer to...
A winning sales pitch is like a good joke: if it doesn’t hit the right audience, you’ll be left with a lot of awkward silence. You’ve got just a few moments to grab someone’s attention, hold it, and make them say, “Tell me more.” But here’s the secret: the magic isn’t...
When it comes to finding the holy grail of business development, your treasure map begins and ends with your Ideal Client Profile (ICP). If you’re tired of chasing down leads that fizzle faster than a New Year’s resolution, it’s time to define your ICP and use it to...
Ah, the end of the year. A magical time filled with gift giving, parties, twinkling lights, and merriment, and—if you're a business owner—total stress and panic about planning for next year. Fear not! Piedmont Prospecting is here to help you channel your...
When it comes to growing your business, you need someone who not only can work the phones but also help you create and sustain long-lasting relationships, build your pipeline, and set you up for closing deals. Enter the world of business development. But here’s the...
It’s nearly impossible to grow your business without being diligent in your prospecting efforts. Simply put, business growth requires you to identify target customers, providing your sales team with new opportunities. As we noted in a recent blog post, “Prospecting...
To be truly successful in business prospecting, it’s important to use all the tools in the toolbox. One of the most consequential and effective tools is cold emailing. While it requires strategy and skill to get it right, cold emailing can ultimately be a powerful...
The primary function of any sales department is to turn leads into paying customers, ultimately increasing business revenues. Before they can do that, however, there’s an even more basic step they must take, and that’s identifying who their potential customers might...
Cold calling is a common practice in most business settings; in fact, it’s one of the most widely used methods for generating leads and facilitating business development. Not all cold calling endeavors are created equal, however, and ensuring success means taking a...
Every small business owner hopes to see business development and growth. Of course, these things don’t happen haphazardly. They happen through a combination of strategy and skill. In fact, one of the most important things a business owner can do to ensure sustainable...