Should You Leave a Voicemail When Cold Calling?

Should You Leave a Voicemail When Cold Calling?

One of the biggest cold-calling dilemmas is deciding whether to leave a voicemail or simply hang up and try again later. Right, I know. Confusing. But really, it’s something every cold caller faces, and opinions are divided. The truth is, leaving a voicemail can be a...
Getting Started with Cold Emailing

Getting Started with Cold Emailing

To be truly successful in business prospecting, it’s important to use all the tools in the toolbox. One of the most consequential and effective tools is cold emailing. While it requires strategy and skill to get it right, cold emailing can ultimately be a powerful...
Understanding Cold Calling Metrics

Understanding Cold Calling Metrics

Cold calling is a common practice in most business settings; in fact, it’s one of the most widely used methods for generating leads and facilitating business development. Not all cold calling endeavors are created equal, however, and ensuring success means taking a...