One of the biggest cold-calling dilemmas is deciding whether to leave a voicemail or simply hang up and try again later.

Right, I know. Confusing.

But really, it’s something every cold caller faces, and opinions are divided.

The truth is, leaving a voicemail can be a powerful tool—but only if you do it right. Think of it as your first handshake with a potential client, even if they’re not there to shake back. The key is to make it brief, compelling, and worth their time to write your number down—and pick up the phone to return the call.

If you’ve ever wondered how to leave a voicemail that doesn’t get deleted immediately, read on for why this approach can be effective. I’ve also provided some tips for success along with a simple script to guide your next call.

Why Leaving a Voicemail Can Be Worth It

Sure, people are busy, and many don’t return calls from unknown numbers. But a well-crafted voicemail can:

• Create awareness: Even if they don’t call back, they now know your name.
• Show professionalism: Leaving a voicemail signals you’re confident and persistent without being pushy.
• Plant a seed: Sometimes a voicemail isn’t about immediate action. It’s the first step toward a future conversation.

When done cleverly, a voicemail leaves an impression that gets your foot in the door. Keep in mind, I don’t leave a voicemail everytime I pick up, dial the phone, and find someone unavailable.

Rather, the rule that I tend to operate under is the first couple of times I call, I keep it short and sweet.

It sounds something like this:

“Hey [Prospect], it’s [YOUR NAME]. [Insert phone number here.] I’m with [COMPANY NAME]—don’t know if that name is ringing a bell with you. Number is [repeat phone number]. Hope you’re doing well.”

And quite frankly, that gets me call backs. I’m not giving too much information or selling the appointment over the phone. Plus, I act like I’ve met them already.

Tips for Leaving Voicemails That Get Results

Here’s how to make the most of your 20-30 seconds of airtime:

• Be concise: Stick to one clear point—who you are, your company name, and your phone number.
• Speak slowly and clearly: You don’t want your contact to replay the message just to catch your name.
• Act familiar—like they already know you: Pique their interest.
• Smile while you talk: Yes, really! Smiling adds warmth to your tone and makes you sound more engaging. Voice inflection is important!

The Takeaway

Voicemails aren’t magic bullets, but they are valuable touchpoints that can help warm up a cold lead.

Even if they don’t call back right away, your persistence, professionalism, and well-placed value proposition will keep you on their radar. The key is to be memorable without wasting time.

Want a Turnkey Solution for Prospecting?

At Piedmont Prospecting, we handle the heavy lifting of cold calling, including leaving effective voicemails that spark conversations. Let us help you reach more decision-makers while you focus on growing your business.

Ready to boost your sales pipeline? Contact us today and start building relationships that lead to success.