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There’s No “Easy” Button: Why Quality Prospecting Takes Time

There’s No “Easy” Button: Why Quality Prospecting Takes Time

by Chad Cuttino | May 16, 2025 | Business Development

If I had a nickel for every time a new client asked how long it would take to pack their calendar with red-hot meetings, I could retire to a beach and prospect for margaritas instead of B2B leads. The short answer? It takes longer than 30 days—and that’s a feature,...
Don’t Just Dial—Dominate: The Power of Combining Digital Marketing with Prospecting

Don’t Just Dial—Dominate: The Power of Combining Digital Marketing with Prospecting

by Chad Cuttino | Feb 17, 2025 | Business Development

If you’re relying solely on cold calling or traditional prospecting to bring in new business, you might be missing a big opportunity. Having a strong online presence is key to making your prospecting efforts hit home with your targeted audience. While picking up the...
Nailing Your Sales Pitch: Tailoring Messaging to Your ICP

Nailing Your Sales Pitch: Tailoring Messaging to Your ICP

by Chad Cuttino | Jan 2, 2025 | Business Development

A winning sales pitch is like a good joke: if it doesn’t hit the right audience, you’ll be left with a lot of awkward silence. You’ve got just a few moments to grab someone’s attention, hold it, and make them say, “Tell me more.” But here’s the secret: the magic isn’t...
What Is an Ideal Client Profile and How Do You Identify Yours?

What Is an Ideal Client Profile and How Do You Identify Yours?

by Chad Cuttino | Dec 16, 2024 | Business Development

When it comes to finding the holy grail of business development, your treasure map begins and ends with your Ideal Client Profile (ICP). If you’re tired of chasing down leads that fizzle faster than a New Year’s resolution, it’s time to define your ICP and use it to...
Planning for 2025: Piedmont Prospecting’s Business Development Checklist

Planning for 2025: Piedmont Prospecting’s Business Development Checklist

by Chad Cuttino | Nov 26, 2024 | Business Development

Ah, the end of the year. A magical time filled with gift giving, parties, twinkling lights, and merriment, and—if you’re a business owner—total stress and panic about planning for next year. Fear not! Piedmont Prospecting is here to help you channel your...
Fractional Business Development Services vs. Full-Time Business Development Reps: What’s the Better Deal for Your Business?

Fractional Business Development Services vs. Full-Time Business Development Reps: What’s the Better Deal for Your Business?

by Chad Cuttino | Nov 22, 2024 | Business Development

When it comes to growing your business, you need someone who not only can work the phones but also help you create and sustain long-lasting relationships, build your pipeline, and set you up for closing deals. Enter the world of business development. But here’s the...
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Recent Posts

  • There’s No “Easy” Button: Why Quality Prospecting Takes Time
  • Gumball Machine Theory: The Secret to Sales Prospecting Success
  • Why Choosing a U.S.-Based Prospecting Partner Is Worth Every Penny
  • How Piedmont Prospecting is Turning Cold Calling on Its Head (And Why You Should Care)
  • From Ice-Cold to Red-Hot: How to Warm Up Your Cold Calls and Close More Deals

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